giffgaff: The Second Network
Development - Early executions utilising giffgaff's established visuals
In collaboration with Diana Jablonskaite & Shirley Yip
Development - Various ideas and lines for potential TOVs
Development - Initial ideas for a visual language
Final Outcome
Problem
Young people are stuck in a loop of 'survival jobs'; prioritising short-term goals over long-term career journeys.
Insight
Some people are born into a network, knowing the right people to propel their future work life. Not everyone has this privilege.
Solution
Build these people a second network, opening the door to access everything; from mentoring and career advice to opportunities
and connections.